An innovation platform giving access to information, education, collaboration, networks and funding to entrepreneurial projects in Transylvania.

Innovate IT

is a complex incubation program designed to support entrepreneurs and intrapreneurs create innovative technology and IT products in Cluj.

The program makes use of all the experience accumulated by Startup Transylvania in the past 4 years and it is designed to support you transform the brilliant idea you have into an MVP over the 3 months of the program.

The program focuses on  three main stages: Ideation, Product Management and Business Management, each of the stages having clear practical milestones, so that you can easily define the prototype product and develop it progressively.

Our Perspective

How does the program work

InnovateIT offers a supporting context in which you  will have access to:

  • relevant theoretical knowledge delivered by renowned teachers,
  • practical sessions, adds-on workshops, individual mentorship activities, aimed to support you adapt the theoretical knowledge to you particular challenges.

The program culminates with the opportunity to have your MVP selected in an acceleration program allowing you to gain funding and global exposure.

The structure of the knowledge shared in the program

Creativity, Design Thinking and Innovation

The objective of this module is to equip the participants with the creative thinking abilities, a tool which can be used to generate original ideas in any type of context. It also provides information about the innovation process roadmap and how to create one from scratch. The design thinking section focuses on understanding the human behaviour dynamic and provides the latest trends on developing creative pattern behaviours dubled by a highly practical component.

Market Scanning and Research


During this module, the participants are exposed to knowledge regarding trends and market analysis. The practical benefit is the ability to create a specific framework which is a great tool for understanding  clients’ needs and for developing the market segmentation strategy.

Product Management


The objective of this module is to give participants the main tools involved in the product management process: from defining a unique market value to developing the new product iterations and finally envisioning its life cycle. All these aspects are integrated in the product strategy process, which the participants will be encouraged to build progressively.

Product Marketing

The product marketing module is designed to help the participants create the product positioning strategy which will be applied to their specific project by practically working on the unique value proposition of their product. The brand strategy is another focus of this module and it is followed by strategies on all other aspects of the operational stage: pricing and distribution, communication, product launching and client oriented culture.

Business Models and Organisational Design

The aim of this module is to complete the previous product development section by proposing a product focused business model. The participants will learn how to create an organisational culture that matches the desired type of company. The module also includes organisational management and leadership styles that generate team engagement while reaching the expected results.

Entrepreneurial Strategies


The main benefit of this module is understanding how to create the startup development strategy. It addresses the risk management process and the increasing competitivity strategy in order to build a scalable business.


Who can apply to Innovate IT program?

InnovateIT is the perfect place to be if you are:

  • an interdisciplinary team of up to 3 intrapreneurs from an IT company  aiming to create a spin-off within the company you are working for
  • an entrepreneur aiming to equip yourself quickly with the abilities needed to develop tech and IT  products.

What is expected of successful teams?

  • Devote a significant amount of time over the incubation period: at least 16 hours/week, over a period of 12 weeks. The total amount of invested time is 200 hours during the entire program.
  • Attend weekly add-on workshops
  • Utilise the mentoring available through the program in order to develop the prototype product

When does Innovate IT take place and how do I register?

To register to the 2017 spring edition, contact us via email info [at] and we will schedule a meeting.

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